Chris Baskakis

Media Pros Look to a Digital Future

Communication industry professionals and students explored social media and the changes that our digital lifestyle has brought to news, brands and NGOs at Communication Contexts 2012: Digital Pathways.

Veteran Reuters reporter Brian Williams kicked off the event, comparing his early years in journalism to today’s field work. Cutting through jungles, rushing to a makeshift airport, flying off to the nearest telephone line to get news from the Vietnam War was how things were back then. Today, just take a photo with your iPhone and tap send. But while e-dispatches are easy, “the facts are not enough,” said Williams, explaining that today’s audiences want analysis and thoughtful insights. Williams, who covered wars and natural disasters for Reuters for 37 years, now… Continue reading