Alumna Xenia Kourtoglou (PIERCE ’72 and DEREE ’85, Bachelor’s in Business Administration), founder & managing partner at Focus Bari SA and co-founder at e-satisfaction, has written a very informative article on what makes a consumer favor a particular brand – the experience – and how to make this experience memorable, for Fortune Greece in its July issue.

Xenia Kourtoglou is particularly active in the business community through her participation and contribution to local and European organizations on Media & Market Research, on Digital Advertising and Technology (ESOMAR, EMRO, SEDEA, EEDE, IAB, TOGME), is a founding member of the IforU Mentoring Network, was a regular lecturer at Panteion University for 14 years, is a frequent speaker at local and international conferences, and serves as a constant supporter and mentor of career women and entrepreneurs.

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